Chrysler Doesn’t Do Crisis

This week I was shocked, but impressed by a surprisingly transparent blog post by Chrysler Fiat.

Gualberto Ranieri, senior vice president of communications for Chrysler Fiat Automobiles, wrote the post, in it Ranieri advised caution to anyone interested in purchasing a new 2015 Dodge Challenger or Charger SRT Hellcat.

The new 2015 Dodge Charger SRT Hellcat (Fox News)

The new 2015 Dodge Charger SRT Hellcat           (Fox News)

Ranieri explained the unanticipated high demand the company has recently witnessed for these vehicles. He goes on to point out how it has come to the FCA’s attention some dealerships may be promising more than they can deliver (FCA Blog).

Dealerships are expected to receive only one SRT Hellcat a month unless they are able to move the product within five days of receiving it. If the vehicle sits on the lot for longer than five days the dealership will not be able to receive another till the next month.

Ranieri urges people to ask the right questions when they consider placing an order for a SRT Hellcat. Some of these questions include: “How many Hellcat orders does the authorized dealer have pending and where would I be on the list?” and “Based on the dealer’s prior 90 day Dodge sales and previous Hellcat scheduling, when can I expect to receive my Hellcat order? (FCA Blog).”

Chrysler in my opinion is doing a fantastic job in being proactive to a crisis situation that has yet to hit the fan.

Since these vehicles have still to be released to the market no actual backless has begun, but by recognizing the problem before it actually becomes one Chrysler is likely doing itself a favor in the long run.

Chrysler’s transparency in this situation makes the company appear loyal to its customers by informing and making them aware of what problems they may face and how to avoid them.


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